The 12 checks, and how to fix each one

Why it matters: AI assistants and search engines learn about you from your pages. A site with only a handful of pages gives them very little to quote.

What to do: Add a page for every service, location, and common customer question. Aim for depth over filler.

Why it matters: Slow pages lose visitors and get crawled less. Speed is also a ranking signal.

What to do: Compress images, remove heavy scripts, and use a fast host.

Why it matters: Most searches happen on phones, and Google judges your site by its mobile version first.

What to do: Use a responsive theme and make sure the mobile viewport setting is present.

Why it matters: AI answers lean on pages that explain things clearly. Articles are how you show expertise on the questions customers ask.

What to do: Publish helpful articles that answer the exact questions you want to be recommended for.

Why it matters: Local businesses are recommended for places they clearly name. One page per city makes that obvious.

What to do: Create a unique page for each city, with local details, reviews, and a clear call to action.

Why it matters: Links from trusted sites are the strongest signal that you are a real, reputable business. Competitors with more of them tend to win.

What to do: Earn links from local directories, industry groups, partners, press, and customers.

Why it matters: No outside tool can reliably tell how much a company spends on ads, so we do not pretend to. Active ads are public though, which shows who is investing to win your customers.

What to do: Use the ad library links in your results to see what rivals are running before you decide where to compete.

Why it matters: Google, Facebook, Instagram, YouTube, and LinkedIn each publish their ads. Seeing where a rival advertises shows where they believe your customers are.

What to do: Match your presence to the platforms where your competitors are already investing.

Why it matters: Clear titles and headings tell both search engines and AI what each page is about.

What to do: Put your service and location in each title tag and main heading, in plain words.

Why it matters: The sameAs setting tells machines that your website, LinkedIn, and other profiles are all the same business.

What to do: Add Organization schema with a sameAs list of your official profiles to your home page.

Why it matters: FAQ content mirrors how people ask AI for help, and the markup makes your answers easy to lift.

What to do: Add real FAQs to key pages and mark them up with FAQPage schema.

Why it matters: WordPress, Wix, Shopify, and others each have their own strengths and limits for SEO.

What to do: Know your platform's limits before you invest, and pick plugins or settings that cover the gaps.